Some of the most profound and mind-blowing truths about life are paradoxes. Taking a psychological and real-life approach, and reflecting on some of the most common human goals and their outcomes, we find that many truths we hold about ourselves and human nature are, in fact, paradoxical.

According to the Cambridge Dictionary, a paradox is …

“A situation or statement that seems impossible or is difficult to understand because it contains two opposite facts or characteristics.”

I want to present two of the most well-known paradoxes that trouble me constantly and, in my view, are worth considering carefully, because they offer valuable insights when we encounter them in our lives.

The Paradox of Choice

The more options you have, the less satisfied you feel after choosing one of them.

Imagine you’re sitting in front of the fireplace in your living room, picturing the perfect winter evening: a cozy atmosphere, a glass of wine or a bowl of popcorn in your hand. One thing is missing — the decision about what to watch.

You open Netflix and start scrolling. You read reviews, watch trailers… time slips by, and you still haven’t made up your mind. Finally, you sigh and say, “Okay, it doesn’t matter, I’ll pick this one,” and click on a random movie.

At last, you settle in to relax. But just a few minutes later, you start to feel restless: “Maybe I should’ve chosen the other one — the one with Brad Pitt.” The magic of your perfect evening starts to fade. There were simply too many options, and instead of feeling delighted, you feel undecided, second-guessing your choice, and mentally exhausted.

Now imagine a different scenario: you’re sitting with just two old VHS tapes — one with Star Wars and the other with Dr. Dolittle. Your choice is instant and simple. No endless scrolling, no overthinking. You grab the tape and enjoy the evening without ruining it by ruminating over what you didn’t choose. You feel satisfied with your choice because, when comparing it to just one other movie, you can be confident that the one you picked suits your mood.

The essence of the paradox of choice is the belief that the perfect option must exist, and that having too many alternatives makes it harder to decide.

Psychologist Barry Schwartz, who popularized the term in his book The Paradox of Choice, explains that while some choice is good, too much choice can backfire. Here’s why:

⚡Decision Paralysis

When there are too many alternatives, it becomes harder to choose at all. We may feel overwhelmed and keep delaying the decision.

🦄 Increased Expectations

More options make us believe that the “perfect” choice must exist. If the choice we make isn’t as good as we hoped, we feel let down — even if it’s actually a good choice.

🤷‍♀️ Second-Guessing

After choosing, we imagine how much better the other options could have been.

🤦‍♂️ Self-Blame

With abundant options, if we’re not fully satisfied, we often blame ourselves for not choosing “correctly.”

I highly recommend the following video, in which Barry Schwartz talks about his book The Paradox of Choice, explaining the core ideas mentioned above. Even though the video is 18 years old, you’ll see how relevant it still is today — the examples and conclusions have become even more striking in our current reality. Enjoy!

The Knowledge Paradox

The More You Learn, the Less You Know

The more we know, the more aware we become of the vast expanse of what we do not know. This insight reveals the learning process as something that can be extended indefinitely, much like a growing sphere whose surface — our awareness of ignorance — expands as the sphere grows.

Imagine you’ve been studying a subject for a month. At first, you felt confident: you had a basic understanding and could discuss the topic with some ease. But as you delved deeper, you began to realize how limited your initial grasp truly was. Concepts that once seemed clear became more complex. New questions multiplied. Instead of the three or four key questions you wanted to answer at the start, you now face hundreds — each opening new paths of inquiry.

This is often worrying, even frustrating. But you’re not alone — this is the Knowledge Paradox 💡

“I know that I know nothing.”

Socrates

Socrates’ saying, “I know that I know nothing,” is not the same as the Sorites paradox, which I find fascinating and want to share with you — but the two are related in spirit. Both highlight the limits of human concepts and certainty.

The Sorites (Heap) Paradox

Human knowledge is built from concepts — mental categories such as “tree,” “sky,” or “energy.” These concepts help us understand the world, but they are always imperfect simplifications of reality.

The Sorites paradox illustrates this. Consider the concept of baldness. If someone has ten hairs, we might say they are bald. But what if they have eleven hairs? Are they still bald? At what exact number of hairs does a person cease to be bald?

This mannequin is definitely bald! 😉

This paradox shows that many of our concepts lack clear boundaries.

The word "Sorites" comes from the Greek word for "heap". The classic example involves a heap of sand: if you remove one grain at a time, at what point does the heap cease to be a heap? If a heap consists of thousands of grains, does removing 500 grains leave it still a heap, or not?

Such questions highlight the vagueness inherent in the concepts we use to describe the world — including the concept of knowledge itself.

🧠If you’d like to explore how complex the Sorites paradox can be, I recommend checking out the article in the Stanford Encyclopedia of Philosophy: 👉 Sorites Paradox – Stanford Encyclopedia of Philosophy

The Paradox of Choice vs. The Knowledge Paradox

Both paradoxes show that seeking absolute certainty in a world of endless options and infinite knowledge is self-sabotage.

Recently, I bought a new laptop.

In a shop with only two laptops, you can choose one quickly and feel confident.

In a shop with dozens of laptops, however, you start researching, reading reviews, and watching comparison videos. To avoid this exhausting process — which could overwhelm me and leave me dissatisfied with my final choice — I decided in advance that I wanted a laptop with a QLED screen and defined precisely what I needed it for. That helped me know the exact parameters I should look for. I also considered price and availability. These curated criteria made me feel confident about my decision.

With overthinking, I could learn about laptops endlessly and become more uncertain. “Should I wait for the next model? Did I miss a better deal?”

Even after buying, I might have felt regret, wondering if I had chosen the wrong one.

Here, the paradox of knowledge fuels the paradox of choice.

Escaping the Trap of Too Much Knowledge and Choice

Takeaways:

  • 🛣️ Remember, learning is an endless journey — and that’s what makes it meaningful. The goal is not to reach complete certainty but to grow in understanding and perspective.

  • 🤔 Replace “I need to know everything” with “I love discovering new things.”

  • 🧐 Act even with incomplete knowledge.

  • 💆‍♂️ Focus on building skills, not on trying to know every possible fact.

  • 🎡 Narrow your search to curated options.

  • 🛒 Decide what matters most to you so you can limit your choices to a manageable number.

You don’t need to know it all — just keep learning, stay curious, and enjoy the ride.

Keep Reading

No posts found